PR Assistant

Job Location: Remote & Office (Edinburgh)
Job Type: Full-time

We are a forward-thinking and innovative consumer appliances company with a strong environmental mission. We are seeking a motivated and detail-oriented PR Assistant to join our team, with a specific focus on publications research and outreach. If you're passionate about PR and have a knack for building relationships with media outlets and influencers, we want to hear from you!

Job Summary

As a PR Assistant, your primary responsibility will be to support our PR efforts by conducting publications research and outreach to media outlets and influencers. You will work closely with our internal team and external agencies to enhance our media presence and build strong relationships with key publications.

The ideal candidate should be highly organised, a strong communicator, and adept at research and outreach strategies.

As a startup, we value adaptability and a willingness to step outside of defined roles when needed. This role offers a chance to gain experience across different areas of the business, giving you the opportunity to grow, learn, and see the tangible impact of your contribution. Your ideas and input will be valued as we build something extraordinary together.

Key Responsibilities

- Research: Identify and research relevant media outlets, industry publications, and influencers in our field to target for PR opportunities.

- Media List Development: Create and maintain a comprehensive media contact database, keeping it up to date with relevant journalist and influencer information.

- Press Release Distribution: Assist in the distribution of press releases to targeted media contacts, ensuring timely and accurate delivery.

- Media Outreach: Proactively reach out to journalists, bloggers, and influencers to pitch story ideas, news releases, and interview opportunities.

- Relationship Building: Cultivate and maintain strong relationships with media contacts, responding to inquiries.

- Monitoring and Reporting: Monitor media coverage and compile media reports to track the success of PR campaigns.

- Content Creation: Assist in the creation of PR materials, such as press releases, media kits, and pitch emails.

- Administrative Tasks: Handle administrative duties, such as scheduling meetings, managing email communications, and maintaining PR databases.

Qualifications

- Bachelor’s degree in Public Relations, Communications, or a related field preferred; relevant work/internship experience is a plus.

- Strong written and verbal communication skills.

- Excellent organisational and research abilities.

- Proficiency in PR tools and platforms.

- Ability to work independently and meet deadlines.

- Detail-oriented with a commitment to quality work.

How to Apply

If you have the required qualifications and are interested in this position, please send us a direct message or email your application to: careers@lochelectronics.com

Please use the following subject line format when applying:
J241212PRA – First-name Last-name