Digital Marketing

Job Location: Remote/Edinburgh
Type: Part-time or Full-time

Are you a proactive and responsible individual with a passion for marketing and a strong work ethic? Join our team and embrace a role that offers diversity, challenge, and the opportunity to make a significant impact across multiple facets of our company. We are a forward-thinking and innovative consumer appliances company with a strong environmental mission. If you're passionate about your work and eager to grow professionally, we want to hear from you.

Job Summary

You will be involved in planning, implementing, and managing digital marketing campaigns to promote our brand and products across various platforms. The ideal candidate should have a strong grasp of digital marketing trends, be data-driven, and possess excellent communication skills.

Key Responsibilities

Collaborate with the team to:

1.Digital Strategy: Develop and execute comprehensive digital marketing strategies that align with our objectives and target audience.

2. Online Advertising: Plan and create campaigns across platforms such as Google Ads, Facebook, Instagram, and TikTok to increase brand visibility and drive conversions.

3. Content: Develop and optimise marketing content, including website copy, blog posts, social media updates, emails, and multimedia content.

4. SEO: Optimise website content for search engines and manage PPC campaigns to improve organic traffic and generate leads.

5. Social Media: Plan and maintain accounts, create engaging content, and monitor performance and trends.

6. Email Marketing: Create and execute campaigns, segment lists, design templates, and analyse results.

7. Analytics & Reporting: Track key metrics, provide regular reports, and recommend data-driven improvements. Stay updated on industry trends and best practices.

8. Conversion Rate Optimisation (CRO): Analyse website performance and user experience, identify opportunities, and implement strategies to increase conversions.

9. Affiliate & Influencer Marketing: Manage and develop relationships with partners to increase sales.

10. Customer Insight: Conduct surveys and interviews to gather feedback and insights for continuous improvement.

Qualifications

- Bachelor’s degree in Marketing, Business, Statistics, Data Analysis, or a related field (Master’s degree is a plus).

- Strong knowledge of digital marketing tools and platforms.

- Excellent written and verbal communication skills.

- Creative thinker with the ability to generate innovative ideas.

- Strong analytical and detail-oriented mindset, with proactive problem-solving skills.

- Prior internship or coursework related to digital marketing and data analysis is a plus.

How to Apply

If you have the required qualifications and are interested in this position, please submit your resume and cover letter to careers@lochelectronics.com

Email subject format:
J250919DMA – First-name Last-name – Part time (Full time / Both)